How to Sell More Flowers—Without Working Around the Clock or Discounting Your Work

If you're a retail florist, you already know: the hustle is real. From early market runs to late-night design sessions, there’s always something that needs your attention. And when sales aren’t consistent, it’s easy to start believing that the only way to bring in more business is to offer another discount or work longer hours.

Here’s the truth: You don’t have to do either.
More orders don’t require more burnout. You just need a better strategy—and one that’s actually doable with the limited time you already have.

The Real Reason Florists Struggle With Sales

Most florists aren’t short on talent—they’re short on time. Between staffing, ordering, marketing, cleaning, and serving customers, it feels like there’s no room left to think creatively about how to grow.

So what happens?

They either:

• Throw up a last-minute social post and hope for the best

• Compete on price, slashing their margins just to get noticed

• Or avoid marketing altogether because it feels overwhelming

And it’s not your fault. Most marketing advice wasn’t written for brick-and-mortar flower shops.

What Works Instead: Education-Based Marketing

Instead of posting “buy this bouquet,” start teaching your audience why flowers matter. Talk about:

• Why certain flowers last longer than others

• How to make blooms last longer at home

• When to pre-order for holidays and why it matters

• How buying from local shops supports your community

When your audience learns something from you, they start to trust you. And trust leads to orders.

You Don’t Need More Time—You Need a Plan

Marketing your flower shop doesn’t have to take hours every day. What you need is a repeatable system that:

• Gets customers excited to order ahead

• Builds your reputation as a trusted expert

• Shows off what makes your shop different (not cheaper)

And yes—you can start with just one piece of content a week. Consistency beats perfection every time.

A Free Resource to Help You Start

If you’re ready to simplify your marketing without discounting or working nonstop, grab my free guide:

The Smart Florist’s Guide to Marketing

It’s a shortcut to getting more customers (and keeping your sanity).

You can download it right here.

Let’s grow your shop with strategies that feel good and work.