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The Floral Blueprint:
Smart Strategies for Thriving Floral Businesses
Why Most Florists Struggle With Sales—And How to Fix It
Tired of running on empty trying to sell more flowers? In this blog, florist business mentor Elizabeth Young shares simple, effective ways to boost your flower shop sales—without relying on discounts,... ...more
Business Strategies
June 11, 2025•2 min read
Stop Blending In: 3 Simple Ways to Make Your Flower Shop Stand Out
Your flower shop already has a brand—now let’s make it unforgettable. Try these 3 simple strategies to connect with your dream customers and grow with confidence. ...more
Business Strategies
April 08, 2025•2 min read
My First 20 Years in Business
After two decades of running a retail flower shop, I’ve learned a lot—the hard way! From pricing for profit to marketing that actually works, here are my biggest lessons for florists. ...more
Business Strategies
March 20, 2025•3 min read
The 3-Step Social Media Plan for Florists Who Don’t Have Time to Post Every Day
Florists, struggling to keep up with social media? This simple 3-step plan will help you post consistently, repurpose content across platforms, and attract more customers—without spending hours online... ...more
Business Strategies
March 14, 2025•4 min read
The 3 Biggest Marketing Myths Holding Florists Back
Avoid these 3 common marketing myths that hold florists back and learn strategies that actually attract customers, increase sales, and grow your flower business. ...more
Business Strategies
March 06, 2025•3 min read
5 Common Marketing Mistakes Florists Make (And How to Fix Them)
Struggling to get more customers? Avoid these 5 common marketing mistakes florists make and learn how to attract more loyal buyers with smarter strategies. ...more
Business Strategies
January 31, 2025•2 min read
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Boost Your Sales Without the Burnout:
The Ultimate Guide for Retail Flower Shop Owners
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